Plum Body Lovin
The Brief
Launch a new trio of body care products — body mist, shower gel, and body lotion — under the line name "Petals on the Rocks." Target: women aged 22–25. Showcase all three products in a single film.
The Idea
Let the product name dictate the visual language. "Petals on the Rocks" became the creative brief itself — soft, feminine textures contrasted against raw, earthy surfaces. The film extracts the vibe from the name rather than describing the product.